《How to Push a Product?》Buying and Selling PPT课件
第一部分内容：Think about it!
What is important for pushing a product?
If you had your own product to sell, how would you push it?
Warm-up
What does“push a product” mean?
It means“to try to sell it”.
What do we do advertisements?
We use them to push products or ideas.
That’s a good way to push them.
There are some very famous advertisements that
help the sell the product very well.
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How to Push a Product?PPT，第二部分内容：Learning Tip
If you “push” a product, what are you doing?
Well, if it’s a push-pin, you may be really pushing it. But if you’re“pushing ”a product, you are trying to sell it.
Can you guess who he is?
他就是发明图钉的发明家。
He was the inventor who invented the push-pin.
Who’s Edwin Moore?
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How to Push a Product?PPT，第三部分内容：Language points
1.Remember, you need to make your product stand out.记住，要使你的产品引人注目。 stand out意思是“引人注目;显眼”。例如：They were all pretty, but she stood out among them. 她们都很漂亮，但她却特别突出.
Red flags stand out brightly, set against the blue sky. 红旗在蓝天的映衬下显得分外艳。
stand out还可以表示“伸出:突出”。例如:
The pot has two handles standing out.
这个壶有两个突出的柄。
2. Find ways to catch their eye.
想办法吸引大家的 目光。
catch one’s eye意思是“引人注目;吸引某人注意； 吸引……的目光”，同义词组为：draw one’s attention (to)...例如：
Can you catch that girl’s eye?
你能引起那位女孩的 注意吗？
That postcard, a present from my grandfather, caught everyone’s eye.
那张明信片，一件来自我 祖父的礼物，吸引了每个人的注意。
3. People coming to trade shows already have an interest in similar products.
来贸易展览的人们己 经对类似的产品有了兴趣。
have an interest in意思是“对… 感兴趣”。
例如:
We all have an interest in playing chess.
我们都对下棋感兴趣。
The child has no interest in drawing.
这个孩子对绘画没兴趣。
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How to Push a Product?PPT，第四部分内容：Let’s Do It!
1. Read the lesson and write true (T) or false (F)
1. Making your product is just half the battle. ( )
2. There are only three ways to push a product. ( )
3. Customers learn the advantages of a product by using it. ( )
4. Only excellent advertising can help you succeed. ( )
2. Write down the topic sentences of paragraph 3, 4 and 5.
Paragraph 3 Create an ad.
Paragraph 4 Go to trade shows and present your product.
Paragraph 5 Push your product using samples and good deals.
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How to Push a Product?PPT，第五部分内容：Exercise
Rewrite the sentences using “Simon says that...”
1. Will Danny improve his invention?
Simon says that Danny will improve his invention.
2. Will your product succeed?
Simon says that your product will succeed.
3. Does he work hard in school?
Simon says that he works hard in school.
4. Is the girl going to buy Brian’s cookies?
Simon says that the girl is going to buy Brian’s cookies.
5. Does Jenny have any ideas?
Simon says that Jenny has some ideas.
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How to Push a Product?PPT，第六部分内容：Homework
A product is something that you sell. In small group, think of a new product. It can be a funny product or a product that helps people. Think hard and have fun! Create an advertisement for your product. You can get useful information from TV, newspapers or the Internet. Here are some ideas:
What does your product do?
Who would want to buy it?
What kind of ad would sell your product best?
A TV ad? A radio ad? A newspaper ad?
How much money would people pay for your product?
As a group, present your ad to the class.
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